Category Archives: Marketing

Marketing is the process used to determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. It generates the strategy that underlies sales techniques, business communication, and business developments. It is an integrated process through which companies build strong customer relationships and create value for their customers and for themselves.

When first choice isn’t available, why don’t consumers choose obvious second choice?

By Business News Editor | Published: July 15, 2011
buying-choice

Something strange happens when a consumer learns her favorite product choice isn’t available: Instead of picking the runner-up, she’ll reject it for another alternative, according to a new study in the Journal of Consumer Research.

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Positive feelings improve consumer decision-making abilities

By Business News Editor | Published: July 15, 2011
happy-consumer

Consumers who are in a positive mood make quicker and more consistent judgments than unhappy people, according to a new study in the Journal of Consumer Research.

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